Tuesday, July 03, 2007

 

Bob’s Business Book Klub, Volume 2




Far be it for us to get on the wrong side of the American Management Association. Our managers have already tagged us as utterly useless, and if our negatives as employees weren’t trumped by the negatives we’ve kept from the 2005 Christmas party, we’d have long since entered to the final stage of employee life. A moment of silence, my friend, for the dearly disposable.

Therefore, let me quickly assert that when I devoted a previous column to the new best-selling, blockbuster books coming from Berrett-Koehler Publishing, no way did I mean to diss the better-selling, bigger blockbuster books from the publishing arm of the AMA, Amacom.

Amacom knows exactly what up-and-coming manager types want to read, which proves how hopeless a case I am. Looking at their Fall-Winter 2007 catalog, I must report I’ve never seen a bigger collection of silly, time-wasting hogwash.

Frankly, if this list represents what our bosses will be reading, they’re even dumber than we thought.

As evidence, let me mark this slim volume as exhibit A – Judith Bardwick’s “One Foot Out The Door, How to Combat the Psychological Recession That’s Alienating Employees and Hurting American Business.” Now, you know there’s trouble ahead when the cover immediately lets you know that the author is a Ph.D. After all, you don’t need to see that a book is by Danielle Steel, Ph.D. or Stephan King, DDS, to know you’ve got your hands on a juicy read.

Bardwick’s thesis does bear some merit, however, and when she describes workers as “fearful and feeling vulnerable,” I suspect she may have been peeking in our cubicles. How else would she know that you are “merely going through the motions?”

If her diagnosis is correct, her treatment is whack. Ms. Ph.D expects our bosses to “strengthen the bonds of trust and respect between managers and employees.” But if we really do have “one foot out the door,” how is it possible? Of course, our managers could slam the door on our foot, turning our tarsals and metatarsals into peanut butter. But this will mean medical expenses, so a more likely response will probably include a foot on our posterior and a trusting, respectful kick.

Once safely out the door, we can turn our attention to another new Amacom book, “Acing the Interview” by Tony Beshara. This literary paperweight trumpets the inclusion of 450 sample interview questions, the better to “answer the questions that will get you the job.”

This could be helpful. In the time since your last job interview, you may have forgotten how to respond to basic questions, like “Which do you consider most valuable – a high salary, job recognition, or advancement?” [Let me save you $16.95. The correct answer is “Advancement, sir. In fact, I plan to be sitting in your chair in six months and then you can be on the street and see how you like answering stupid questions.”]

If you decide to skip the job hunt altogether, and you were born without a Y chromosome, you’ll want to pick up Susan Wilson Solovic’s “The Girl’s Guide to Building a Million-Dollar Business.” Frankly, I thought we were supposed to address “girls” as “women,” at least, that’s what I was told by the chick in HR. Clearly, this book does not pander to political correctness. One of its selling points is a focus on “taking emotions out of the workplace,” a stereotype of the over-emotional female if ever I saw one.

As Ms Wilson Solovic apparently does not understand, there is no one who can throw a tantrum more convincingly than a man, and if you doubt it, try removing the Ho-Ho’s from the office snack machine.

There is one book on the Amacom Fall-Winter list that not only has best-seller written all over it, but also delivers actual management value. “India Arriving” by Rafiq Dossani is a serious study of Indian society and culture. But don’t let that worry you. The power of this volume does not come from reading about the effect of out-sourcing on traditional Indian culture. With this book, all the manager has to do is place it on the corner of their desk. When we worker bees see what the boss is reading, we’ll get our feet out of the door and our butts in gear. Hey, we don’t need an Amacom book to tell us that if don’t get moving, the only thing that will be arriving in India is our job.

Comments:
Bob
I appreciate your blog and your interest in AMACOM's books. As the author of The Girls' Guide to Building a Million Dollar Business I kindly ask that you take time to read it an understand the particular challenges women face. By the way, there are numerous books directed to women using the world "Girls". It is used tongue in cheeck. Let me assure you this book is timely and needed. Women are opening businesses at twice the rate of men yet fewer than 3 percent ever cross the million dollar threshold. Nearly 2/3's gross less than $75,000 per year. I am passionate about helping women dream big dreams and create origanizations that can change the business paradigm and have an impact on the world. I am passionate because I have lived it myself and I wish I'd had a book like this one to help me in my journey. Catalog copy is just that -- copy. Before you so quickly berate an author's work perhaps you should actually read it
 
"Women are opening businesses at twice the rate of men yet fewer than 3 percent ever cross the million dollar threshold. Nearly 2/3's gross less than $75,000 per year"

I do not know what you are trying to teach, seriously. Sounds, like not only you do not understand life, you have no clue about math too. Open your calculator, Susan: any secretary with her $30K/year+retirement will be a millionaire after 30 years and she even do not have to think !

The university professor gets in average $75-150K a year or in 30 years $2-4M and this pay is, of course, not super high, but not bad either. Your 2/3 of business women will get $2M at least too. Those, who will be more successful, will get $3-4M quicker and then most probably will quit the job. Because the conditions for high pay and relatively easy job are the result of many REAR probabilities. And conditions change very quickly. You even may lose everything. You have to be where to invest etc.

Yep, the conditions for large pay jobs are usually probabilistic process, which is difficult to predict. Do you think Bill Gates was a "messiah", "visionary" to get his reaches? Of course not, he was just in the needed place and time for the thing nobody in computer industry at that moment considered seriously. I remember how all IBM, DEC, Cray laughed at first very primitive toy computers, PCs. When they stoped, it was already tooooo late. More funny true story for your girls is that Bill became a king because the girlfriend of permanently busy with his computer inventor of CP/M operating system kicked IBM folks from the stairs when they knocked at his door and they went to Bill and so damn buggy crashing DOS became the OS for IBM PC.

Now after this joke you will easily get elementary probability theory math: to get such job like Bill has, the average student has to live 6 billion lifes!

So, teach your girls to get AVERAGE DECENT job pay instead, for a whole life. This $75K/year, for example. You think they will be loosers when actually they are NOT!
 
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